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CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY326 CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS 6 5 3 8

SOURCE MATERIALS & RECOMMENDED READING

Ahmet Yatkin, A., Yatkin, U.N. (2010). Halkla Iliskiler ve Iletisim, Ankara: Nobel Publications
Aydede, C. (2003). Halkla Iliskiler Kampanyalari, Istanbul: MediaCat
Xavier, R. (2008). Public Relations Campaigns, Oxford University Press Australia & New Zealand