CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY326 |
CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS |
6 |
5 |
3 |
8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain public relations, advertising and marketing campaigns. |
| List public relations campaign stages. |
| Examine the projects related to public relations campaigns. |
| Design a communication plan. |
| Construct flow and action plan. |