CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY326 |
CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS |
6 |
5 |
3 |
8 |
Objectives and Contents |
| Objectives: |
This course aims to introduce marketing, public relations and advertising campaigns and to explain public relations campaign stages. |
| Content: |
The contents of the course include the subjects such as advertising and public relations campaigns, public relations campaign stages, communication plan and campaign budget preparation, flow and action plan. |