1 |
Reading the relevant chapter in the coursebook |
Concepts of Marketing, Services and Markets for Airline Transportation Services |
Lecture, Question and Answer, Discussion |
2 |
Reading the relevant chapter in the coursebook |
Marketing Circle in the Airline Sector |
Lecture, Question and Answer, Discussion |
3 |
Reading the relevant chapter in the coursebook |
Competition Strategies for Airline Companies |
Lecture, Question and Answer, Discussion |
4 |
Reading the relevant chapter in the coursebook |
Product and Brand Management in Airline Market |
Lecture, Question and Answer, Discussion |
5 |
Reading the relevant chapter in the coursebook |
Product and Brand Management in Airline Market |
Lecture, Question and Answer, Discussion |
6 |
Reading the relevant chapter in the coursebook |
Product and Brand Management in Airline Market |
Lecture, Question and Answer, Discussion |
7 |
Reading the relevant chapter in the coursebook |
Pricing and Income Management in Airline Market |
Lecture, Question and Answer, Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading the relevant chapter in the coursebook |
Pricing and Income Management in Airline Market |
Lecture, Question and Answer, Discussion |
10 |
Reading the relevant chapter in the coursebook |
Distribution in Airline Market |
Lecture, Question and Answer, Discussion |
11 |
Reading the relevant chapter in the coursebook |
Promotion in Airline Market |
Lecture, Question and Answer, Discussion |
12 |
Reading the relevant chapter in the coursebook |
Relational Marketing, Customer Value and Customer Loyalty in Airline Market |
Lecture, Question and Answer, Discussion |
13 |
Reading the relevant chapter in the coursebook |
Relational Marketing, Customer Value and Customer Loyalty in Airline Market |
Lecture, Question and Answer, Discussion |
14 |
Reading the relevant chapter in the coursebook |
Developments in Airline Transportation |
Lecture, Question and Answer, Discussion |
15 |
Reading the relevant chapter in the coursebook |
Future of Airline Transportation |
Lecture, Question and Answer, Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |