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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM418 AIRLINE MARKETING 8 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the relevant chapter in the coursebook Concepts of Marketing, Services and Markets for Airline Transportation Services Lecture, Question and Answer, Discussion
2 Reading the relevant chapter in the coursebook Marketing Circle in the Airline Sector Lecture, Question and Answer, Discussion
3 Reading the relevant chapter in the coursebook Competition Strategies for Airline Companies Lecture, Question and Answer, Discussion
4 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
5 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
6 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
7 Reading the relevant chapter in the coursebook Pricing and Income Management in Airline Market Lecture, Question and Answer, Discussion
8 Reading the relevant chapter in the coursebook Pricing and Income Management in Airline Market Lecture, Question and Answer, Discussion
9 Reading the relevant chapter in the coursebook Distribution in Airline Market Lecture, Question and Answer, Discussion
10 - MID-TERM EXAM -
11 Reading the relevant chapter in the coursebook Promotion in Airline Market Lecture, Question and Answer, Discussion
12 Reading the relevant chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Market Lecture, Question and Answer, Discussion
13 Reading the relevant chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Market Lecture, Question and Answer, Discussion
14 Reading the relevant chapter in the coursebook Developments in Airline Transportation Lecture, Question and Answer, Discussion
15 Reading the relevant chapter in the coursebook Future of Airline Transportation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -