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AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM418 AIRLINE MARKETING 8 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Stephen Shaw, (2007), Airline Marketing and Mangement, Sixth Edition, Ashgate Publishing Company
Zeliha Eser ve Ozlem Atalik, (2016), Havayolu Pazarlamasi, Eskisehir: Anadolu Universitesi Publications
Ambrose, S., & Waguespack, B. (2021). Fundamentals of Airline Marketing. Routledge.
Shaw, S. (2016). Airline marketing and management. Routledge.