| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HYM418 | AIRLINE MARKETING | 8 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Stephen Shaw, (2007), Airline Marketing and Mangement, Sixth Edition, Ashgate Publishing Company |
| Zeliha Eser ve Ozlem Atalik, (2016), Havayolu Pazarlamasi, Eskisehir: Anadolu Universitesi Publications |
| Ambrose, S., & Waguespack, B. (2021). Fundamentals of Airline Marketing. Routledge. |
| Shaw, S. (2016). Airline marketing and management. Routledge. |