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AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM418 AIRLINE MARKETING 8 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the basic concepts related to marketing and airway marketing.
Explain the Internal and External Factors to be Considered in Creating Marketing Strategy.
Develop the links between Advertising, Promotion, Branding and Customer Loyalty.
Develop the links between Advertising, Promotion, Branding and Customer Loyalty.