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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant parts of course book Chapter 1: Marketing – Creating & Capturing Customer Value. Lecturing, samples
2 Relevant parts of course book Chapter 2: Analysing the Marketing Environment Lecturing, samples
3 Relevant parts of course book Chapter 3: Managing Marketing Information to Gain Customer Insights Lecturing, samples
4 Relevant parts of course book Chapter 4: Consumer Markets & Consumer Buyer Behaviour Lecturing, samples
5 Relevant parts of course book Chapter 5: Business Markets & Business Buyer Behaviour Lecturing, samples
6 Relevant parts of course book Chapter 6: Customer-Driven Marketing Strategy – Creating Value for Target Customers Lecturing, samples
7 Relevant parts of course book Chapter 7: Products, Services & Brands – Building Customer Value Lecturing, samples
8 - MID-TERM EXAM -
9 Relevant parts of course book Chapter 8: New-Product Development & Product Life-Cycle Strategies Lecturing, samples
10 Relevant parts of course book Chapter 9: Pricing – Understanding & Capturing Customer Value Lecturing, samples
11 Relevant parts of course book Chapter 10: Marketing Channels: Delivering Customer Value Lecturing, samples
12 Relevant parts of course book Chapter 11: Advertising & Public Relations Lecturing, samples
13 Relevant parts of course book Chapter 12: Communicating Customer Value – Integrated Marketing Communications Strategy Lecturing, samples
14 Relevant parts of course book Chapter 13: Personal Selling & Sales Promotion Lecturing, samples
15 Relevant parts of course book Chapter 14: The Global Marketplace Lecturing, samples
16 - FINAL EXAM -
17 - FINAL EXAM -