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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

SOURCE MATERIALS & RECOMMENDED READING

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG. Boston: Cengage Learning.
The journal of marketing