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PRINCIPLES OF MARKETING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit BACHELOR'S DEGREE, TYY: 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course Compulsory
Mode of Delivery of the Course Unit Blended (Face to face & Distance Learning)
Coordinator of the Course Unit Prof.Dr. SELMA KARATEPE
Instructor(s) of the Course Unit Assist.Prof.Dr. GÜLSÜM VEZİR OĞUZ