PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| BUS226 |
PRINCIPLES OF MARKETING |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the basic concepts of marketing. |
| State the marketing environment. |
| Compare consumer markets and industrial markets. |
| Explain the concepts of customer value, satisfaction, complaint and loyalty. |
| Define the marketing mix. |