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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Describe marketing’s role in discovering and satisfying consumer’s needs, wants and behaviours
Determine market size through a target market analysis
Utilize environmental scanning to identify opportunities and threats in the marketing environment
Examine electronic commerce and interactive marketing and how they create customer value
Evaluate the electronic presence of various companies in the Marketplace
Analyze marketing factors that contribute to a product’s success or failure