| 1 |
Literature Review |
Introduction, general information about the course: Aim, Content, Application, Evaluation Explanation of the weekly course programme: Syllabus Bibliography |
Lecture, Discussion |
| 2 |
Reading a book chapter on the subject |
Advertising concept, features and types Advertising agencies and graphic producer |
Lecture, Discussion |
| 3 |
Analysing visual examples related to the subject |
Basic principles of graphic production in advertising |
Lecture, Discussion, Project application |
| 4 |
Analysing visual examples related to the subject |
Colour, composition, typography in graphic production |
Lecture, Discussion, Project application |
| 5 |
Analysing visual examples related to the subject |
Graphic production and visual identity in advertising |
Lecture, Discussion, Project application |
| 6 |
Analysing visual examples related to the subject |
The relationship between graphic production in advertising and corporate identity components |
Lecture, Discussion, Project application |
| 7 |
Analysing visual examples related to the subject |
Graphic production in advertising and brand, brand identity |
Lecture, Discussion, Project application |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Analysing visual examples related to the subject |
Graphic production in advertising media (newspapers and magazines) |
Lecture, Discussion, Project application |
| 10 |
Analysing visual examples related to the subject |
Graphic production in advertising media (television) |
Lecture, Discussion, Project application |
| 11 |
Analysing visual examples related to the subject |
Graphic production in advertising media (outdoor) |
Lecture, Discussion, Project application |
| 12 |
Analysing visual examples related to the subject |
Graphic production in advertising media (internet) |
Lecture, Discussion, Project application |
| 13 |
Analysing visual examples related to the subject |
Graphic production case studies in advertising campaign examples |
Lecture, Discussion, Project application |
| 14 |
Analysing visual examples related to the subject |
Graphic production in advertising case studies |
Lecture, Discussion, Project application |
| 15 |
Analysing visual examples related to the subject |
Graphic production in advertising case studies |
Lecture, Discussion, Project application |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |