| Content: |
The concept of advertising, its characteristics and types, advertising agencies and graphic producers, basic principles of graphic production in advertising, colour, composition, typography in graphic production, graphic production in advertising and visual identity, the relationship between graphic production in advertising and corporate identity components, graphic production in advertising and brand, brand identity, graphic production in advertising media (newspaper and magazine), graphic production in advertising media (television), graphic production in advertising media (outdoor and internet), graphic production case studies in advertising campaign examples and graphic production case studies in advertising constitute the content of this course. |