GRAPHIC PRODUCTION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI207	GRAPHIC PRODUCTION IN ADVERTISING	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Upon successful completion of the course, it is aimed that students will gain the infrastructure to perform graphic production in advertising.
Contents of the Course Unit:	The concept of advertising, its characteristics and types, advertising agencies and graphic producers, basic principles of graphic production in advertising, colour, composition, typography in graphic production, graphic production in advertising and visual identity, the relationship between graphic production in advertising and corporate identity components, graphic production in advertising and brand, brand identity, graphic production in advertising media (newspaper and magazine), graphic production in advertising media (television), graphic production in advertising media (outdoor and internet), graphic production case studies in advertising campaign examples and graphic production case studies in advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concept of advertising correctly.
Explains the stages of graphic production in advertising on a case study.
Analyses and compares examples of graphic production in advertising.
Explains the features that should be considered in graphic production.
Analyses graphic production in advertising in the contexts of corporate identity, visual identity and brand identity.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Introduction, general information about the course: Aim, Content, Application, Evaluation Explanation of the weekly course programme: Syllabus Bibliography	Lecture, Discussion
2	Reading a book chapter on the subject	Advertising concept, features and types Advertising agencies and graphic producer	Lecture, Discussion
3	Analysing visual examples related to the subject	Basic principles of graphic production in advertising	Lecture, Discussion, Project application
4	Analysing visual examples related to the subject	Colour, composition, typography in graphic production	Lecture, Discussion, Project application
5	Analysing visual examples related to the subject	Graphic production and visual identity in advertising	Lecture, Discussion, Project application
6	Analysing visual examples related to the subject	The relationship between graphic production in advertising and corporate identity components	Lecture, Discussion, Project application
7	Analysing visual examples related to the subject	Graphic production in advertising and brand, brand identity	Lecture, Discussion, Project application
8	-	MID-TERM EXAM	-
9	Analysing visual examples related to the subject	Graphic production in advertising media (newspapers and magazines)	Lecture, Discussion, Project application
10	Analysing visual examples related to the subject	Graphic production in advertising media (television)	Lecture, Discussion, Project application
11	Analysing visual examples related to the subject	Graphic production in advertising media (outdoor)	Lecture, Discussion, Project application
12	Analysing visual examples related to the subject	Graphic production in advertising media (internet)	Lecture, Discussion, Project application
13	Analysing visual examples related to the subject	Graphic production case studies in advertising campaign examples	Lecture, Discussion, Project application
14	Analysing visual examples related to the subject	Graphic production in advertising case studies	Lecture, Discussion, Project application
15	Analysing visual examples related to the subject	Graphic production in advertising case studies	Lecture, Discussion, Project application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ambrose, G; Akder, F; Uslu, M. E.; Harris, P. (2012). Grafik Tasarımının Temelleri, Literatür Yayınları
Teker, U. (2009). Grafik Tasarım ve Reklam, Yorum Sanat yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.				3
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.					4
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır				3
3	Örgüt/Kurum için amaç ve hedef belirler.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.						5
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.				3
2	Mesleki alanda paydaşlarla etkili iletişim kurar.					4
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.						5
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.				3
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.					4
3	Yenilikleri teşvik edebilme becerisine sahiptir.						5
4	Örgüte/kuruma ilişkin eleştirel düşünür.					4
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	2	10	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	148