GRAPHIC PRODUCTION IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI207 |
GRAPHIC PRODUCTION IN ADVERTISING |
3 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Defines the concept of advertising correctly. |
| Explains the stages of graphic production in advertising on a case study. |
| Analyses and compares examples of graphic production in advertising. |
| Explains the features that should be considered in graphic production. |
| Analyses graphic production in advertising in the contexts of corporate identity, visual identity and brand identity. |