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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CURRENT TOPICS IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI401 CURRENT TOPICS IN ADVERTISING 7 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Introduction, general information about the course: Purpose, Content, Application, Evaluation, explanation of the Weekly Course Schedule: Syllabus, References. Lecture, Discussion
2 Literature review Current issues in communication, marketing communication and integrated marketing communication Lecture, Discussion
3 Literature review Definition of current advertising and the importance of current studies in advertising Lecture, Discussion
4 Literature review Examination of institutions and organizations related to advertising Lecture, Discussion
5 Literature review Target audience and positioning strategies in current advertisements Lecture, Discussion
6 Literature review Advertising studies in brand management Lecture, Discussion
7 Literature review Examining current advertising campaign studies Lecture, Discussion
8 - MID-TERM EXAM -
9 Literature review Advertising activities within the framework of strategic planning Lecture, Discussion
10 Literature review Examination of current approaches in advertising design Lecture, Discussion
11 Literature review Examples of media strategy and brand studies Lecture, Question and answer method
12 Literature review Current advertising efforts in the field of new media Lecture, Discussion
13 - Current studies on alternative channels and new advertising channels Lecture, Discussion
14 - Examining advertising analysis studies Lecture, Discussion
15 - Measurement of advertising effectiveness in current advertising studies Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -