CURRENT TOPICS IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI401 |
CURRENT TOPICS IN ADVERTISING |
7 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Defines current concepts in the field of advertising. |
| Explains the strategies and tactics applied in current advertisements. |
| Explains the effects of applications in media tools on advertising activities. |
| Interprets information about current practices in advertising activities through advertising campaigns. |
| Interprets strategies and tactics in current use in advertising through examples. |