CURRENT TOPICS IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI401 |
CURRENT TOPICS IN ADVERTISING |
7 |
3 |
3 |
7 |
Objectives and Contents |
| Objectives: |
This lesson; It aims to define current issues in advertising studies, to learn the scope of advertising studies, and to define how advertisements created for advertising platforms such as visual, audio and new media differ in practice. |
| Content: |
Examining the differentiation of advertising purposes and application methods, examining the differences in advertising and evaluating current applications in advertising constitute the content of this course. |