| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| List at least 3 of the image types |
| Classify at least 5 definitions for corporate image |
| Explain at least 4 of the corporate image elements correctly |
| Analyze image shaping steps |
| Compare social stakeholders between each other during a campaign |
| Create communication strategies by following the steps of creating an image during a campaign |
| Develop solutions to the problems that will be encountered during an image campaign with conflict resolution strategy steps |