| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Ilicak Aydinalp, S. G. (2014). Imaj Uretimi. Ankara: Nobel Akademik Publications |
| Tuzla, R. (2018). Kurumsal Imaj Yonetimi. Konya: Literaturk Akademia |
| Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76. |
| Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702. |