Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Ilicak Aydinalp, S. G. (2014). Imaj Uretimi. Ankara: Nobel Akademik Publications |
Tuzla, R. (2018). Kurumsal Imaj Yonetimi. Konya: Literaturk Akademia |
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76. |
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702. |