| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of the course is to create the student's planning ability in the image creation process by introducing general concepts about image. |
| Content: | The course includes topics such as explaining the concept of image, listing the elements of the image, defining image types, sampling the factors affecting the corporate image, interpreting the contribution of image management to consumers and corporations, evaluating the image and reality connection. |