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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT425 INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Defining Public Relations and International Public Relations and Their Goals Lecture
2 Literature review Relations Between Public Relations and International Relations and International Marketing and Its Importance Lecture & Question and Answer
3 Literature review Main Problems in terms of International Public Relations Lecture & Question and Answer
4 Literature review Power and Hegemonial in International Relations Lecture & Question and Answer
5 Literature review Propaganda in Public Relations Lecture & Question and Answer
6 Literature review Lobbying in Public Relations Lecture & Question and Answer
7 Literature review Public Opinion Diplomacy in Public Relations Lecture & Question and Answer
8 Literature review Examples on The Subject, General Revision Lecture & Question and Answer
9 Literature review Global Brand Definition and Examples for Global Brand Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Literature review Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication Lecture & Question and Answer
12 Literature review Sponsorship Examples for Global Brands Lecture & Question and Answer
13 Literature review Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands Lecture & Question and Answer
14 Literature review Crisis Communication and Samples from Global Brands for Crisis Communication Lecture & Question and Answer
15 Literature review General Revision Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -