TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT425 INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of international public relations environments
List the stages of international public relations and publicity campaign
Summarize at least 4 concepts of international public relations and publicity
Summarize the characteristics of at least 2 international public relations actors
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies
Evaluate the practices of international public relations through a case study