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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT317 PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction to Effective Presentation Techniques Lecture & Question and Answer
2 Reading the related subject in the coursebook Importance of Presentation Skills in Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Importance of Presentation Skills in Advertising Lecture & Question and Answer
4 Reading the related subject in the coursebook PowerPoint Presentation File Preparation Techniques Lecture & Question and Answer
5 Reading the related subject in the coursebook Points to Consider in an Effective Presentation Lecture & Question and Answer
6 Reading the related subject in the coursebook, Literature Review, Article Summary Techniques for Presenting Freely Lecture & Question and Answer
7 Literature Review, Reading the related subject in the coursebook Body Language in Presentation Lecture & Question and Answer
8 - Preparing a Presentation -
9 Literature Review, Reading the related subject in the coursebook Behaviour Model Studies in Presentation Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Literature Review, Reading the related subject in the coursebook Rhetoric in Public Relations Lecture & Question and Answer
12 Literature Review, Reading the related subject in the coursebook Using Effective Communication Skills Question and Answer
13 Analysing a Presentation as an example Analysing Successful Presentations Research and Interpretation & Question and Answer
14 - Preparing a Presentation -
15 General Revision Preparation for Final Exams Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -