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PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT317 PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project.
Contents of the Course Unit: Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define at least 3 of the items required for presentation
Explain the effects of verbal and non-verbal forms of communication and compare their differences
Infer about what the audience understands by taking questions from the audience after the presentation
Prepare active and effective presentations with different presentation techniques

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to Effective Presentation Techniques Lecture & Question and Answer
2 Reading the related subject in the coursebook Importance of Presentation Skills in Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Importance of Presentation Skills in Advertising Lecture & Question and Answer
4 Reading the related subject in the coursebook PowerPoint Presentation File Preparation Techniques Lecture & Question and Answer
5 Reading the related subject in the coursebook Points to Consider in an Effective Presentation Lecture & Question and Answer
6 Reading the related subject in the coursebook, Literature Review, Article Summary Techniques for Presenting Freely Lecture & Question and Answer
7 Literature Review, Reading the related subject in the coursebook Body Language in Presentation Lecture & Question and Answer
8 - MID-TERM EXAM -
9 - Preparing a Presentation -
10 Literature Review, Reading the related subject in the coursebook Behaviour Model Studies in Presentation Lecture & Question and Answer
11 Literature Review, Reading the related subject in the coursebook Rhetoric in Public Relations Lecture & Question and Answer
12 Literature Review, Reading the related subject in the coursebook Using Effective Communication Skills Question and Answer
13 Analysing a Presentation as an example Analysing Successful Presentations Research and Interpretation & Question and Answer
14 - Preparing a Presentation -
15 General Revision Preparation for Final Exams Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
5
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
3
2
Use the leadership, communication and presentation skills in occupational events.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 9 2 18
Assignment (Homework) 2 5 10
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 43 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0