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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review Presentation of Course Content Lecture & Question and Answer
2 Literature Review Personality, corporate personality, culture, corporate culture 1 Lecture & Question and Answer
3 Literature Review Personality, corporate personality, culture, corporate culture 2 Lecture & Question and Answer
4 Literature Review Corporate Culture Elements and types of corporate culture Lecture & Question and Answer
5 Literature Review Identity and Corporate Identity Lecture & Question and Answer
6 Literature Review Image concept and corporate image 1: Functions of image Lecture & Question and Answer
7 Literature Review Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations Lecture & Question and Answer
8 Literature Review Image Types Lecture & Question and Answer
9 Literature Review Image and reality relationship / Image gap Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Literature Review Reputation and Corporate Reputation Lecture & Question and Answer
12 Literature Review Digital media and image 1: Transformation of communication media Lecture & Question and Answer
13 Literature Review Digital media and image 2: Functional features of digital media and image Lecture & Question and Answer
14 Literature Review Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance Lecture & Question and Answer
15 Literature Review The Importance of Image in the Context of Excellence in Management Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -