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CORPORATE IMAGE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to develop the ability of planning in the image creation process by putting forward the general concepts related to image and steps of image creation period.
Contents of the Course Unit: Contents of the course include the subjects such as explanation of the concept of image, listing the elements of the image, identification of image types, sampling of factors affecting the corporate image, interpretation of image management's contribution to person and company, appreciating the value of the power of personal image, listing of things that need attention in communication, explanation of the concept of corporate image management, assessment of the connection of image and reality. campaign planning.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the image types
Classify at least 5 definitions for corporate image
Explain at least 4 of the corporate image elements correctly
Analyze image shaping steps
Compare social stakeholders between each other during a campaign
Create communication strategies by following the steps of creating an image during a campaign
Develop solutions to the problems that will be encountered during an image campaign with conflict resolution strategy steps

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Image Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Image Elements Lecture & Question and Answer
3 Reading the related subject in the coursebook Power of Personal Image Lecture & Question and Answer
4 Reading the related subject in the coursebook Brand Concept and Its Relations with Image Lecture & Question and Answer
5 Reading the related subject in the coursebook Demographic, Geographic, Psychographic Features Effecting Image Lecture & Question and Answer
6 Reading the related subject in the coursebook Image Creating Process Lecture & Question and Answer
7 Reading the related subject in the coursebook Place of Public Relations in Image Creating Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Place of Advertising in Image Creating Lecture & Question and Answer
10 Reading the related subject in the coursebook Corporate Identity, Corporate Philosophy, Corporate Culture and Corporate Image Lecture & Question and Answer
11 Reading the related subject in the coursebook Reflected and Comprehended Image Lecture & Question and Answer
12 Reading the related subject in the coursebook Stakeholders’ Attitude Against Image Lecture & Question and Answer
13 Reading the related subject in the coursebook Effective Image Management Process Lecture & Question and Answer
14 Literature Review Presentation Homework Lecture & Question and Answer
15 Literature Review Presentation Homework Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Ilicak Aydinalp, S. G. (2014). Imaj Uretimi. Ankara: Nobel Akademik Publications
Tuzla, R. (2018). Kurumsal Imaj Yonetimi. Konya: Literaturk Akademia
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
3
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
1
3
Tell the basic concepts of public relations and advertising in detail.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
3
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
5
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 1 5 5
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 4 4
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 47 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0