| 1 |
Reading the related subject in the coursebook |
Definition of Sponsorship and Its Historical Development of It |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Sponsorship Goals in terms of Public Relations |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Sponsorship Types |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Sponsorship Categories |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Target Groups in Sponsorship |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Determining Sponsorship Strategies |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
Sponsorship Strategies Practices |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Preparing Sponsorship Offers |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Evaluating the Effectiveness of Sponsorship |
Lecture & Question and Answer |
| 11 |
Literature Review,
Analysing Samples |
Development of Sponsorship in Turkey and Cases |
Lecture & Question and Answer & Analysing Samples |
| 12 |
Literature Review,
Analysing Samples |
Cases of Sponsorship in the World |
Lecture & Question and Answer & Analysing Samples |
| 13 |
Literature Review,
Analysing Samples |
Analysing Successful and Unsuccessful Sponsorship |
Lecture & Question and Answer & Analysing Samples |
| 14 |
Literature Review,
Analysing Samples |
Analysing Successful and Unsuccessful Sponsorship |
Lecture & Question and Answer & Analysing Samples |
| 15 |
- |
Sponsorship Homework |
Lecture & Question and Answer & Homework |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |