| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT439 | SPONSORSHIP | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | This course aims to provide the students with the ability to create projects as a theoretical introduction of corporate governance strategy. |
| Content: | Contents of the course include the subjects such as definition of sponsorship, the importance and use of sponsorship in public relations, summarizing the types of sponsorship, listing the target audience of sponsorships; planning, designing and managing of sponsorship activities. |