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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS109 INTRODUCTION TO MARKETING 1 3 3 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Relevant sections of resources Fundamental Concepts of Marketing Lecture, class discussions
2 Relevant sections of resources Marketing Environment Lecture, class discussions
3 Relevant sections of resources Marketing Information Systems Lecture, class discussions
4 Relevant sections of resources Consumer Markets and Consumer Behavior Lecture, class discussions
5 Relevant sections of resources Industrial Markets and Organizational Buying Behavior Lecture, class discussions
6 Relevant sections of resources Customer Value, Satisfaction, Complaints, and Loyalty Lecture, class discussions
7 Relevant sections of resources Market Segmentation, Target Market Selection, and Positioning -
8 Relevant sections of resources Product and Brand Decisions Lecture, class discussions
9 Relevant sections of resources Pricing and Pricing Strategies Lecture, class discussions
10 - MID-TERM EXAM -
11 Relevant sections of resources Distribution Decisions Lecture, class discussions
12 Relevant sections of resources Retailing, Wholesaling, and Logistics Lecture, class discussions
13 Relevant sections of resources Promotion and Marketing Communication Lecture, class discussions
14 Relevant sections of resources Advertising, Public Relations, Personal Selling, and Sales Promotion Lecture, class discussions
15 Relevant sections of resources Ethics in Marketing Lecture, class discussions
16 - FINAL EXAM -
17 - FINAL EXAM -