| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BUS109 | INTRODUCTION TO MARKETING | 1 | 3 | 3 | 4 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of this course is to ensure that students gain a solid understanding of fundamental topics and concepts related to marketing. |
| Content: | Basic marketing concepts, the marketing environment, marketing information systems, consumer and industrial markets, value, satisfaction, complaint and loyalty, market segmentation, target market selection and positioning, the marketing mix, and ethics in marketing are covered. |