| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BUS109 | INTRODUCTION TO MARKETING | 1 | 3 | 3 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kotler, P. & Armstrong, G., Principles of Marketing, 17e Global Edition, Pearson. |
| Newspapers, magazines, academic journals. |