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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING AND ETHICS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI405 ADVERTISING AND ETHICS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Article Reading Related to the Topic Introduction: Presentation of the course objectives and content, and introduction of the weekly course topics Lecture, Question-and-Answer Method
2 Article Reading Related to the Topic Ethics and Professional Ethics Concepts Lecture, Question-and-Answer Method
3 Article Reading Related to the Topic Professional Ethics in Advertising Lecture, Question-and-Answer Method
4 Article Reading Related to the Topic Criticisms of Advertising Lecture, Question-and-Answer Method
5 Article Reading Related to the Topic Self-Regulation in Advertising Lecture, Question-and-Answer Method
6 Article Reading Related to the Topic Advertising Self-Regulation Board Lecture, Question-and-Answer Method
7 Article Reading Related to the Topic Honest Advertising Supervisory Board Lecture, Question-and-Answer Method
8 Article Reading Related to the Topic Ethical Principles in Advertising (Decency, Honesty, Truthfulness) Lecture, Question-and-Answer Method
9 Article Reading Related to the Topic Ethical Principles in Advertising (Comparisons, Endorsements, Disparagement and Denigration) Lecture, Question-and-Answer Method
10 - MID-TERM EXAM -
11 Article Reading Related to the Topic Ethical Principles in Advertising (Protection of Privacy, Misuse of Commercial Reputation) Lecture, Question-and-Answer Method
12 Article Reading Related to the Topic Ethical Principles in Advertising (Imitation, Safety Considerations, Recognition of Advertising) Lecture, Question-and-Answer Method
13 Article Reading Related to the Topic Ethical Principles in Advertising (Children and Young People) Lecture, Question-and-Answer Method
14 Article Reading Related to the Topic Ethical Principles in Advertising (Commercial Practices) Lecture, Question-and-Answer Method
15 Article Reading Related to the Topic Ethical Principles in Advertising (Special Services and Sensitive Products, Responsibility) Lecture, Question-and-Answer Method
16 - FINAL EXAM -
17 - FINAL EXAM -