ADVERTISING AND ETHICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI405	ADVERTISING AND ETHICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to instill in students a sense of professional and ethical responsibility.
Contents of the Course Unit:	The course content includes an overview of advertising, concepts of ethics and professional ethics, professional ethics in advertising, criticisms of advertising, self-regulation in advertising, the Advertising Self-Regulation Board, the Fair Advertising Supervisory Board, ethical principles in advertising (decency, honesty, truthfulness), ethical principles in advertising (comparisons, testimony, defamation and humiliation), ethical principles in advertising (protection of privacy, misuse of commercial reputation), ethical principles in advertising (imitation, safety considerations, recognition of advertisements), ethical principles in advertising (children and young people), ethical principles in advertising (commercial activities), and ethical principles in advertising (special services and specific materials, responsibility).

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It defines the concept of professional ethics in advertising.
List at least three criticisms of advertising.
It explains the importance of self-regulation in advertising.
It links advertising and ethical values.
It evaluates ethical principles in advertising through examples of commercials.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Article Reading Related to the Topic	Introduction: Presentation of the course objectives and content, and introduction of the weekly course topics	Lecture, Question-and-Answer Method
2	Article Reading Related to the Topic	Ethics and Professional Ethics Concepts	Lecture, Question-and-Answer Method
3	Article Reading Related to the Topic	Professional Ethics in Advertising	Lecture, Question-and-Answer Method
4	Article Reading Related to the Topic	Criticisms of Advertising	Lecture, Question-and-Answer Method
5	Article Reading Related to the Topic	Self-Regulation in Advertising	Lecture, Question-and-Answer Method
6	Article Reading Related to the Topic	Advertising Self-Regulation Board	Lecture, Question-and-Answer Method
7	Article Reading Related to the Topic	Honest Advertising Supervisory Board	Lecture, Question-and-Answer Method
8	Article Reading Related to the Topic	Ethical Principles in Advertising (Decency, Honesty, Truthfulness)	Lecture, Question-and-Answer Method
9	Article Reading Related to the Topic	Ethical Principles in Advertising (Comparisons, Endorsements, Disparagement and Denigration)	Lecture, Question-and-Answer Method
10	-	MID-TERM EXAM	-
11	Article Reading Related to the Topic	Ethical Principles in Advertising (Protection of Privacy, Misuse of Commercial Reputation)	Lecture, Question-and-Answer Method
12	Article Reading Related to the Topic	Ethical Principles in Advertising (Imitation, Safety Considerations, Recognition of Advertising)	Lecture, Question-and-Answer Method
13	Article Reading Related to the Topic	Ethical Principles in Advertising (Children and Young People)	Lecture, Question-and-Answer Method
14	Article Reading Related to the Topic	Ethical Principles in Advertising (Commercial Practices)	Lecture, Question-and-Answer Method
15	Article Reading Related to the Topic	Ethical Principles in Advertising (Special Services and Sensitive Products, Responsibility)	Lecture, Question-and-Answer Method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayıncılık.
Özdemir, H. Televizyon Reklamlarında Etik, Gazi Kitabevi
Tosun, Nurhan Babür; Uraltaş, Nazlım Tüzel; Nas, Alparslan; Özkaya, Betül; Güdüm, Sinem; Ertürk, Burçin; Dönmez, Mevlüt; Çerçi, Merve; Ülker, Yelda; Cesur, Damla Karşu; Varol, Erdem; Kiçir, İbrahim. (2018). Reklam Yönetimi. İstanbul: Beta Yayınları.
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayıncılık.
Özdemir, H. Televizyon Reklamlarında Etik, Gazi Kitabevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.	0
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.	0
3	Communicate and explain the current information about communication with communication theories.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.	0
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.	0
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.			2
2	Propose individual or team solutions for any problems in professional applications and production.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.	0
2	Critically interpret the economic, political and sociological dimensions of the media.	0
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.	0
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.	0
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127