1 |
Reading the related subject in the coursebook |
Consumer Tendencies Changing with the Development of Communication Technologies, New Marketing Methods |
Lecture & Question and Answer |
2 |
Reading the related subject in the coursebook |
Structure and Components of New Media Systems |
Lecture & Question and Answer |
3 |
Reading the related subject in the coursebook |
Integration of New Media Systems to Corporate Public Relations Strategy 1 |
Lecture & Question and Answer |
4 |
Reading the related subject in the coursebook |
Integration of New Media Systems to Corporate Public Relations Strategy 2 |
Lecture & Question and Answer |
5 |
Reading the related subject in the coursebook |
New Media: Permission-Based Marketing, Mobile Marketing and Search Engine Marketing |
Lecture & Question and Answer |
6 |
Reading the related subject in the coursebook |
Experiential Marketing in New Media, Database Marketing and Relational Marketing Practices |
Lecture & Question and Answer |
7 |
Reading the related subject in the coursebook |
Word of Mouth Marketing on Internet |
Lecture & Question and Answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading the related subject in the coursebook |
Buzz Marketing |
Lecture & Question and Answer |
10 |
Reading the related subject in the coursebook |
Viral Marketing, Viral Advertising |
Lecture & Question and Answer |
11 |
Reading the related subject in the coursebook |
Advergaming, In-Game Marketing |
Lecture & Question and Answer |
12 |
Reading the related subject in the coursebook |
Advertisements in Social Networking Sites |
Lecture & Question and Answer |
13 |
Reading the related subject in the coursebook |
Wikis, Comment and Evaluation Sites |
Lecture & Question and Answer |
14 |
Reading the related subject in the coursebook |
Podcasting, Weblogging |
Lecture & Question and Answer |
15 |
Reading the related subject in the coursebook |
Vlogging, Moblogging |
Lecture & Question and Answer |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |