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INTERNET ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT342 INTERNET ADVERTISING 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 4 of the channels in new media on which public relations campaign can be carried out
Explain 3 of the features that an internet advertisement should have
Explain the impact of ads published in the new media through case studies
Decide which ad platform should be used in the current campaign by learning advertising channels and technologies
Analyze the successful and unsuccessful advertising examples published in the new media with the information on Internet advertising planning steps