INTERNET ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HIT342 |
INTERNET ADVERTISING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
List at least 4 of the channels in new media on which public relations campaign can be carried out |
Explain 3 of the features that an internet advertisement should have |
Explain the impact of ads published in the new media through case studies |
Decide which ad platform should be used in the current campaign by learning advertising channels and technologies |
Analyze the successful and unsuccessful advertising examples published in the new media with the information on Internet advertising planning steps |