| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT342 | INTERNET ADVERTISING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to analyze the advertising activities as part of the public relations strategy in the new media |
| Content: | Contents of the course include the subjects as in definition of new media, summarizing the use of new media in terms of public relations, marketing and advertising, definition of segmentation, the link between communication technologies and marketing-consumer trio, internet ad examples. |