| 1 |
Reading the related subject in the coursebook |
Presentation of the course content |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Concept of Persuasion, Persuasion Process I: Source |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Persuasion process II: Message, Medium, Receiver / Target (Audience), Effect |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Attitude Concept, Attitude Formation, Attitude Change |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Aristotle and Rhetoric, Mass Psychology |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Motivation Concept, Motivation Process, Homeostasis, Need, stimulation, Impulse and Behavior Relations, Motivation Tools Used in Corporations |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
Basic Motivation Theories, Hedonism, Hull's S-R Theory, Psychoanalysis |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Theories of Personality I: Alfred Adler, Eric Berne, Karen Horney |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Theories of Personality II: Carl Gustav Jung |
Lecture & Question and Answer |
| 11 |
Reading the related subject in the coursebook |
Needs Theories I: Maslow's Hierarchy of Needs Theory and Frederick A. Herzberg's "Two Factor Theory" |
Lecture & Question and Answer |
| 12 |
Reading the related subject in the coursebook |
Needs Theories II: Alderfer's ERG Theory, Murray's Psychogenic Needs Theory, Mc Clelland and Atkinson's Need achievement theory |
Lecture & Question and Answer |
| 13 |
Reading the related subject in the coursebook |
Mental Theories, Value-Expectation Theories, Vroom's Expectancy Theory, Porter and Lawler's Expectancy Theory,, Locke's Goal Setting Theory, Adams' Equity Theory |
Lecture & Question and Answer |
| 14 |
Reading the related subject in the coursebook |
Equilibrium and Harmony Theories: Jean Piaget's theory of cognitive development, Fritz Heider's Balance Theory and Attribution Theory, Leon Festinger's cognitive Dissonance Theory |
Lecture & Question and Answer |
| 15 |
Reading the related subject in the coursebook |
Basic Persuasion Techniques |
Lecture & Question and Answer |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |