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PERSUASION THEORIES IN COMMUNICATION SCIENCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT441 PERSUASION THEORIES IN COMMUNICATION SCIENCES 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 features of persuasive communication
List at least 3 of the persuasion items.
Explain the connection between communication and persuasion through a case study
Infer about attitudes and behaviours or conduct of existing attitudes and behaviour with reference to daily relationships
Compare sample public relations and advertising practices through persuasion theories
Distinguish the difference between informative communication and manipulation with the help of a case study
Evaluate the change in the approach to persuasion from past to present over a given reading
Explain at least 4 reasons of resistance to persuasion