TR EN

PERSUASION THEORIES IN COMMUNICATION SCIENCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT441 PERSUASION THEORIES IN COMMUNICATION SCIENCES 5 3 3 5

Objectives and Contents
Objectives: This course aims to evaluate the approaches and theories about the concept of persuasion in terms of interpersonal and mass communication.
Content: Contents of the course include the subjects such as Aristotle and rhetoric, summarizing the activities of persuasion from past to present, Explanation of elements of persuasion, Explanation of systematic approaches to persuasion, Explanation of persuasion theories, Explaining how persuasion occurs in mass media, Explaining how persuasion occurs in face to face communication, Explanation of the agenda-setting theory, explanation of Spiral of Silence, Comparison of persuasion theories, Explaining the characteristics of persuasive communication, Describing the characteristics of attitude and behaviour.