| 1 |
Reading and literature review |
What is Global Marketing, "Think Global, Act Local" approach |
Narration, discussion |
| 2 |
Reading and literature review |
Factors Affecting the Global Marketing Environment; Elements of Political, Economic, Social and Legal Environment |
Narration, discussion |
| 3 |
Reading and literature review |
Global Information System and Market Research |
Narration, discussion |
| 4 |
Reading and literature review |
Global Information System and Market Research |
Narration, discussion |
| 5 |
Reading and literature review |
Market Segmentation in Global Markets, Target Market, Positioning |
Narration, discussion |
| 6 |
Reading and literature review |
Market Segmentation in Global Markets, Target Market, Positioning |
Narration, discussion |
| 7 |
Reading and literature review |
Import-Export and Resource Creation |
Narration, discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading and literature review |
Import-Export and Resource Creation |
Narration, discussion |
| 10 |
Reading and literature review |
Strategies to Enter Global Markets |
Narration, discussion |
| 11 |
Reading and literature review |
Global Marketing Mix: Product, Brand, Price, Distribution, Advertisement, Sales Promotion Decisions |
Narration, discussion |
| 12 |
Reading and literature review |
Strategic Competition Advantages |
Narration, discussion |
| 13 |
Reading and literature review |
Competitor Analysis |
Narration, discussion |
| 14 |
Reading and literature review |
Organization in Global Markets and Social Responsibilities of Companies |
Narration, discussion |
| 15 |
Reading and literature review |
Examples of Global Companies, Class Discussion |
Narration, discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |