GLOBAL MARKET ANALYSIS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UIT322 |
GLOBAL MARKET ANALYSIS |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the steps of global market analysis and apply them to a specific sector ( Bloom 3). |
| Analyze the specific characteristics of different sectors in various markets and their impact on international marketing actors. (Bloom 4) |
| Define the origin of foreign market information, including published and online secondary data to be aware of current and future market trends. (Bloom 1) |
| Organize internal and external information in the global market information system in order to develop effective marketing strategies (Bloom 3). |