| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UIT322 | GLOBAL MARKET ANALYSIS | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Keegan, W &Green, M. (2015), Küresel Pazarlama, (Çev), Ankara: Nobel Yayınevi |
| İslamoğlu, A. H. (2014), Küresel Pazarlama, İstanbul: Beta Basım Yayın |
| Kumar, V. (2015) Global Marketing Research, Sage Press |
| Malhotra, N. (2010), Marketing Research: an Applied Orientation, (6th Edition), London: Pearson |