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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING CAMPAIGNS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP255 ADVERTISING CAMPAIGNS 3 2 1 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction to Advertising Campaigns -
2 - Advertising and Marketing Communication Concepts -
3 - Advertising Campaign Planning Process -
4 - Target Audience Analysis -
5 - Market Research and Consumer Behavior -
6 - Development of Advertising Strategies -
7 - Creative Strategy and Message Design -
8 - Advertising Copywriting and Visual Design Principles -
9 - Media Planning and Media Buying -
10 - MID-TERM EXAM -
11 - Digital Advertising Campaigns -
12 - Social Media Advertising -
13 - Advertising Budgeting and Campaign Management -
14 - Measurement of Advertising Campaign Effectiveness and Analysis of Successful Advertising Campaigns -
15 - Final Project Presentations -
16 - FINAL EXAM -
17 - FINAL EXAM -