| Objectives: |
The aim of this course is to provide students with fundamental knowledge and skills related to the planning, development, implementation, and evaluation of advertising campaigns. It also seeks to enhance students' understanding of target audience analysis, creative strategy development, and media planning processes. |
| Content: |
Introduction to advertising campaigns, advertising and marketing communication concepts, advertising campaign planning process, target audience analysis, market research and consumer behavior, development of advertising strategies, creative strategy and message design, advertising copywriting and visual design principles, media planning and media buying, digital advertising campaigns, social media advertising, advertising budgeting and campaign management, measurement of advertising campaign effectiveness, analysis of successful advertising campaigns, and final project presentations. |