ADVERTISING CAMPAIGNS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HTP255 |
ADVERTISING CAMPAIGNS |
3 |
2 |
1 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explains the planning, implementation, and evaluation processes of advertising campaigns. |
| Develops advertising campaigns based on target audience analysis, market research, and communication strategies. |
| Analyzes and interprets the effectiveness of advertising campaigns using traditional and digital media tools. |