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NTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SHE252	NTRODUCTION TO PUBLIC RELATIONS	3	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related book section	General Information About Course Content, Introducing Course Resources, Planning the Semester, What is Public Relations? Similar Areas of Public Relations, Application Areas of Public Relations	Lecture, question and answer, discussion method
2	Reading the related book section	What is Public Relations? Similar Areas of Public Relations, Application Areas of Public Relations	Lecture, question and answer, discussion method
3	Reading the related book section	Conceptual Framework	Lecture, question and answer, discussion method
4	Reading the related book section	Proactive and Reactive Public Relations	Lecture, question and answer, discussion method
5	Reading the related book section	Historical Development Process of Public Relations	Lecture, question and answer, discussion method
6	Reading the related book section	Turkey Development of Public Relations, Public Relations Training	Lecture, question and answer, discussion method
7	Reading the related book section	Internal Unit and Consulting Agency	Lecture, question and answer, discussion method
8	-	MID-TERM EXAM	-
9	Reading the related book section	Target Audience in Public Relations Applications	Lecture, question and answer, discussion method
10	Reading the related book section	Public Relations and Social Responsibility	Lecture, question and answer, discussion method
11	Reading the related book section	Crisis Management and Public Relations	Lecture, question and answer, discussion method
12	Reading the related book section	Internal Communication	Lecture, question and answer, discussion method
13	Reading the related book section	Corporate Identity	Lecture, question and answer, discussion method
14	Reading the related book section	Corporate Image	Lecture, question and answer, discussion method
15	Reading the related book section	General Repetition	Lecture, question and answer, discussion method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-