NTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| SHE252 |
NTRODUCTION TO PUBLIC RELATIONS |
3 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Summarize the historical process of public relations. |
| Distinguish the meanings of public relations and related concepts. |
| Uses appropriate message strategies and determines the right channels so that institutions can communicate well with their target audiences. |
| Gives examples of public relations and sponsorship practices. |
| Discusses the theories of public relations and gives examples based on these concepts. |