| Content: |
Definition of public relations, its development in the historical process, public relations models, relation of public relations with other disciplines, application stages of public relations, evaluation of public relations campaign examples, communication tools in public relations, press release and news bulletin writing features, public relations and corporate communication practices, public relations and sponsorship practices, crisis management in public relations, organization in public relations, the qualifications to be found in a public relations specialist, ethics in public relations, press relations and media communication. |