| 1 |
Literature Review |
Explaining the content and method of the course; Introduction to course |
Lecture |
| 2 |
Literature Review |
The definition of the brand and its importance in terms of marketing. |
Lecture |
| 3 |
Literature Review |
Trademark concepts and trademark registration. |
Lecture |
| 4 |
Literature Review |
Strategic brand management process planning. |
Lecture |
| 5 |
Literature Review |
Brand equity and brand loyalty. |
Lecture |
| 6 |
Literature Review |
Other brand equity elements: Brand identity, brand personality, brand image. |
Lecture |
| 7 |
Literature Review |
Brand creation strategies. |
Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature Review |
Visual and audio elements of the brand. |
Lecture |
| 10 |
Literature Review |
Brand communication. |
Lecture |
| 11 |
Literature Review |
Corporate brand management. |
Lecture |
| 12 |
Literature Review |
Global brand management. |
Lecture |
| 13 |
Literature Review |
A brand renaissance: Brand under the influence of the digital. |
Lecture |
| 14 |
Literature Review |
Marketing program. |
Lecture |
| 15 |
Literature Review |
Sample cases |
Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |