BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT306 |
BRAND MANAGEMENT |
8 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
The aim of the course is to provide the students with the knowledge to pass brand management to the students by ensuring that the brand concept works correctly. |
| Content: |
In this course, brand concepts and strategic brand management process are discussed in different dimensions and examined in the context of case analysis. |